2017 was an amazing year for influencer marketing, and the influencer marketing trend shows no signs of slowing down at all.
According to a study done by Influicity (a platform for influencer analytics) as many as 92% of marketers believe that influencer marketing is an effective strategy. The research also forecasts that influencer marketing will change in several areas.
Influencers are known for growing their own brand from nothing, they establish a level of authority and reach which will give existing brands new opportunities for revenue generation.
A rise in branded products is expected, influencers will probably create and release their own merchandise. Next to launching merchandise themselves, shoppable content features will probably expand. With this, it will become more lucrative for brands to work with influencers.
Analytics and reporting
Measuring the return on investment (ROI) of any campaign can be quite the task; same goes for an influencer marketing campaign. Many businesses have difficulties with measuring the exact ROI. Influicity predicts that it will become easier to measure the ROI by new advanced solutions and influencer software companies. We can only hope this is will be the case!!
By the year 2020, it is expected that video consumption will take 80% off worldwide online traffic. Already 86% of marketers state that video is their favorite medium of communication. With Facebook releasing several creator tools in late 2017, it becomes easier than ever to produce engaging video content.
Artificial intelligence and virtual reality
With big developments in the artificial intelligence (AI) as well as the virtual reality (VR) industry, marketers and influencers can expect to see more features that integrate these types of content into the different social platforms. A simple example you’ve probably heard of is the rise and shine of social chatbots.
What influencer marketing will look like in 2018
Influencer marketing budgets will definitely increase. Marketers are planning to boost online performance by adding influencer marketing to their strategy. And, this is only the beginning; we expect more investments, more engagement, more overall profitability.
Sounds good right? If you want to start your very first or next influencer marketing campaign, don’t hesitate to contact us.