In recent years, influencer marketing has developed itself into an essential part of the marketing strategy of brands. In the coming 5 years about 5 to 10 billion dollars will be invested in influencer marketing. Do you also want to get started? Influencer Agency explains what it is and, perhaps more importantly, what it will bring you.
What is influencer marketing?
Influencer marketing is nothing new. People used to be influenced by a leader or someone they looked up to. Influencer marketing is the word of mouth of the present time where everyone is always online. The difference is that the channel has changed. Influencers are active on social media and have many followers because they inspire consumers, often in a certain area (such as: travel, fashion, interior design, animals, art, food, children or sports).
Influencers generally publish different types of content, often with a product or service incorporated. As a result, they exert a lot of influence on the consumer through the marketing channels on which the influencers are active. Today’s consumers do their own research on their online “hero” if they want to buy a product or service, or they happen to come into contact with it.
What can an influencer deliver?
Now that it is clear what we mean by “influencer”, it is time to look at the benefits of influencers and thus influencer marketing. By using the power of influencers, you can reach a specific target group. There are various influencers worldwide, each with their own specialty. From models to moms to famous football players. Because of this you know that the followers of these influencers are also interested in such topics, and you can reach your consumer in a very targeted and personal way.
Visibility for a product or service
Influencers have built a strong bond with their followers. This allows them to generate online visibility for a product or service. In addition, they can encourage followers to take action, such as making a purchase, exercising more on the advice of the influencer or signing a petition.
Research shows that the majority consumers see recommendations from family and friends as influential and reliable. Influencers also build a certain relationship with their followers. This makes them able to share an opinion in a personal way. The content that is spread by influencers is powerful, interactive and comes across as reliable. It is thereby easier for a consumer to identify with a like-minded and a “real” looking person than with a famous celebrity.