Every now and then we hear about influencers that are apparently so keen on success,…
Misconceptions about influencer marketing
Influencer marketing is extremely popular. However, as the concept of influencer marketing is fairly new…
Social proof and influencer marketing go hand in hand
Influencers, they have actually been around for years, but with the growth of social media…
Jennifer Aniston claims Guiness World Record for fastest to reach one million Instagram followers
For the average human being it is hard work to gain a decent number of…
Influencer marketing and other digital marketing trends
The majority of the world’s population lives online. If you really want to reach modern…
More and more young adults say they are addicted to social media
According to NBC News most American teenagers are constantly using social media, and half of…
Research: Influencers influence young people the most
Influencers, as the name reveals: influence. A major study by consultancy firm Wunderman Thompson Commerce…
Influencer marketing in the fashion industry
If you can name one industry that is an “early adopter” in the field of…
Influencer marketing vs. celebrity endorsement
Influencers reach masses of consumers via blogs, YouTube, Facebook, Instagram, Snapchat and other social media…