We have been keeping a close eye on the online world for years. After all,…
Incorporate influencer marketing in your digital strategy
More and more companies are trying to integrate influencers in their digital strategy. Regardless the…
Influencer marketing & Instagram Stories Ads
In June last year, Instagram had reached one billion monthly active users worldwide. It is…
Basics of influencer marketing
In recent years, influencer marketing has developed itself into an essential part of the marketing…
Tobacco industry pays influencers for promotion of cigarettes
In 2019, influencer marketing is the most normal thing in the world. But what if…
There is great confidence in influencers: this is how brands use influencers
Many brands launch influencer campaigns via an influencer marketing agency. Remarkably, the brands hardly link…
Do influencers influence purchasing behavior?
Who influences your buying behavior, or do you decide on your own? You may think…
Instagram influencer marketing is becoming more data-driven
Influencer marketing on Instagram is often no more than someone with many followers paying for…
Influencer marketing in the cultural sector
We find it striking that new media trends are picked up relatively late by the…