Influencer marketing is rapidly becoming one of the more efficient and effective ways for brands to reach potential customers.
By focusing marketing activities around individuals with a following, brands are able to deliver a message that is perceived as more authentic than classic advertisements. This is one of the reasons influencer marketing can increase your brand awareness, sales and at the same time costs less in comparison to traditional types of advertising. The level of authenticity that can be reached through influencer marketing if executed right can take years to reach via traditional marketing.
Influencers Agency would like to provide you with some tips how a collaboration with an influencer can be beneficial for both your brand and the influencer.
Look for the influencer who (already) loves your product or service
Influencer marketing is all about authenticity; the more the influencer loves your product, the more authentic the promotion will come across. In a perfect world, you want your influencer to talk about your product as if they weren’t getting paid.
What’s in it for them
Make sure the relationship is both beneficial for you and the influencer. What might be important for them? Think beyond financial rewards. They might be interested in networking events, maybe they are interested in shooting a behind the scenes video to show to their followers. Think of something creative and ask them what they’re interested in.
Naturally, if there is something in the deal for both your brand and the influencer, they will be more willing to create something amazing.
Influencers are influencers for a reason
They know their audience. They are content creators. They run a business. Listen to them!
Followers aren’t everything
We know many brands are tempted to pitch to influencers / celebrities with millions of followers. Don’t! Look for influencers that share your target audience. They will deliver better results than the influencer with the most followers. People simply trust smaller influencers more than famous celebrities.
Never pay an influencer to share content you’ve made. Please let the influencer be (at least) part of the content creation process. Influencers will rarely disappoint you when it comes down to content creation.