We have been keeping a close eye on the online world for years. After all, we are one of the first influencer marketing agencies. We notice things you probably haven’t, luckily for you we are happy to share our findings. In this case the social media trends of 2020. We must admit, they are quite interesting!
Livestreaming & videos
Videos have been growing in popularity for years and will continue to grow. This is not al, currently live streaming seems be the holy grail. So if you don’t want to miss out, start streaming now. Preferably live. It’s quite easy. There are all kinds of social media platforms that offer you ways to start livestreaming, amongst them Facebook and Instagram. If you’re not sure how to livestream yourself, an influencer that aligns with your brand might be a good idea.
Augmented Reality (AR)
Have you ever heard of AR? AR is a technology that lays over a computer-generated image on a user’s view of the real world. Snapchat gave users the option to add a filter to their videos and photos, we’ve all seen the rabbit ear filter, haven’t we? Snapchat filters add an element of fun to your content and became very popular very quickly. Reason why this AR feature was soon copied by Facebook and Instagram.
Perhaps we can’t speak of a trend regarding influencer marketing but we can certainly state that brands working with micro influencers is a trend. More and more brands are opting for micro influencers in favor or macro influencers. This has been in comparison to previous years where brands favored influencers with the highest number of followers. Micro influencers are more affordable in many cases and realize a higher engagement rate and with this often a positive ROI.
This is a term you might not have heard of, but you’ve definitely seen it in action. Ephemeral marketing is messaging or content that is visible for a limited period of time, after which it disappears. An example of ephemeral content is an Instagram story. Ephemeral marketing creates a sense of urgency, which makes it a very interesting form of marketing, also in relation to influencer marketing. People don’t want to miss out, it is not without reason that FOMO (Fear Of Missing Out) has become a well-known term. Just imagine an influencer carrying out your brand story via ephemeral marketing..