If you think influencer marketing is too costly for your brand? Think again.
Most brands don’t have hundreds of thousands of dollars to spend on one Instagram post. Luckily, you don’t have to, unless you want to work with Kylie Jenner, Ariana Grande, Cristiano Ronaldo etcetera.
If you don’t, this post is for you. You probably already know or heard that it is profitable to promote your product or service through an influencer, whether this is a blogger, vlogger or any other social media influencer.
- Return on investment of influencer marketing campaigns prove to be much higher than traditional digital marketing campaigns.
- Smaller influencers, e.g. micro-influencers realize better results than celebrities. Think; higher engagement, but also increased sales.
- Consumers, among them millennials trust content from influencers more than content that comes from a brand.
You don’t need to pay a famous celebrity thousands of dollars to promote your product. You can try to form a valuable relationship with influencers whose passion aligns with your industry and whose content resonates with the (micro)masses. These influencers might be better in converting your potential customers into real customers. High chances their message about your brand comes across as way more authentic than your message about your own brand.
Being authentic is super important to influencers, they want to provide their followers with valuable content. It is highly unlikely that an influencer will work with a brand that is off-message for their own brand. Furthermore, influencers won’t work with you if your offer isn’t good enough, not to say great.
In the end, next to making money, influencers want to increase their own reach and engagement so in the future they can keep working with brands like yours.
influencer to post about you again in the future or link to you in a relevant post. Continue to check in with influencers you’ve formed relationships with. As their followings grow, so can coverage for your brand through new influencer marketing campaigns.
Influencers can be a strong source of public relations for businesses. When you treat how you find, approach and work with influencers the same way you would any business partnership, influencer marketing campaigns become more effective.