Influencer Screen Time Survey 2019

At this point, time spent on mobile devices is still growing rapidly. Reason for us, Influencer Agency to investigate the time spent on mobile devices among our most popular influencers. 

The average time spend on a mobile device

Following a study with 1.053 of our most popular influencers (50K+ followers), the average time an influencer spends on a mobile device is 9:02 hours (542 minutes) a day. In comparison, research by eMarketer found that the average US consumer spends 3:43 hours (or 223 minutes) on a mobile device a day.

To establish this exceptional amount of screen time, on average our influencers pick up their mobile devices 342 times a day, compared to 52 times* for US consumers / non-influencers.

*Source: Deloitte, Global mobile consumer survey: US edition

influencers vs. non-influencers

The difference between male and female influencers

Among all the influencers, we found a notable difference between our male and female influencers. Male influencers spend an average of 7:19 hours (439 minutes) per day on a mobile device while female influencers spend an average of 10:06 (606 minutes) per day on a mobile device.

 

What are they using a mobile device for?

1.053 influencers with at least 50K followers per influencer participated in this survey. All influencers who filled out the survey are under contract to Influencer Agency. At the time of the survey, all influencers were 18+.

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