Are you seeing an increase in return on investment (ROI) through your influencer marketing campaigns? You’re not the only one. By now it has proven to be an effective type of marketing with a strong ROI.
In this post Influencer Agency will discuss a few things to consider when structuring your influencer marketing strategy.
Set your goal(s)
As with all campaigns, make sure your goals are clear. Not just to you, your whole team should be aware of the goals and key performance indicators (KPIs). This is very important as your goal(s) determine how you are going to measure results.
If you want to increase brand awareness, your KPIs will be about impressions, reach and engagement. If your goal is generating leads or driving sales your KPIs will be the number of leads, sales, cost per lead and cost per sale.
What is your budget?
If you are a sports brand you probably want to collaborate with Cristiano Ronaldo, @cristiano has 167 million followers, which makes him the second most popular on Instagram. But if you’re budget isn’t anything like Nikes budget, this is simply not going to happen.
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So, what now? It is important to calculate how much of your budget you’re willing to spend on influencer marketing. Take another look at your goal(s) and decide how much money you need to spend to get the results you want. When you’re just starting with influencer marketing it might be hard to make a good estimation, that’s what we can help you with.
The perfect influencer
Now that you’ve set your goals and budget it’s time to head out for the right influencer. What’s the target audience you would like to reach? What influencers have a following that matches your target audience? Note that authenticity is key to the success of any influencer marketing campaign; therefore it is important to find the perfect fit. The influencer has to be excited and passionate about your product or service in order to get the results your aiming at.
Another key aspect is content. Influencer marketing is all about content; the content needs to be compelling and engaging. In contrast to a few years ago, the majority of brands now let the influencer take the lead in creating content. After all, the influencers is a content creation expert.
Good luck with creating your next influencer campaign. And remember, if you need any help. Don’t hesitate to contact us.