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Is influencer marketing on Facebook dead?

We admit that we’ve talked about Instagram a lot lately. So much that you might wonder, is Facebook dead? In brief, influencer marketing on Facebook is not dead, there are still many influencers and influencer agencies using this platform.

In contrary to what you might think, Facebook is still the most popular social network worldwide. Odds are, you are targeting a demographic that uses Facebook. Another advantage; influencers like it! After Instagram, Facebook is the most popular social network among influencers. Their experience is that influencer marketing campaigns on Facebook perform almost as good as influencer marketing campaigns on e.g. Instagram.

And according to Rival IQ who deliver digital marketing analytics, influencers perform above average on Facebook for some industries.

Statistic: Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions) | Statista

In many ways influencer campaigns on Facebook are similar to influencer campaigns on Instagram, you need to decide on your goals, KPIs and audience and then look for the right influencer.

Now we talked about why launching an influencer marketing campaign on Facebook, we’ll discuss some tactics for making it a success.

Facebook live videos

Have you ever heard of fear of missing out (FOMO)? The dictionary refers to FOMO as: “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.” When an influencer goes live, followers are often curious to see what the influencer is broadcasting. They don’t want to miss out 😉 This is endorsed by the fact that, according to Facebook users spend three times longer watching Facebook live videos than regular videos.

Cross-promoting

As with regular marketing campaigns, running an influencer marketing campaign on more than one social network often results in higher levels of engagement and exposure.

Contests and giveaways

You’ve probably seen this one more than once, maybe you’ve even participated in a contest on Facebook. Contest and giveaways encourage engagement, because you have something to offer to the audience.

Now you just have to start creating a plan for launching an influencer marketing campaign on Facebook. And if you need any assistance, please get in touch.

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