According to NBC News most American teenagers are constantly using social media, and half of them even admit that it distracts them from looking up and talking to people in real life.
That social media play a leading role in the lives of young adults is an open door.
When teenagers / young adults go to the toilet for a moment, they often grab their phone. If youngsters don’t know what to do, even if this is just for a seconds, they will take out their phone to either reply to messages or scroll through on of their social media feeds. The only time the phone is forgotten is when they are really into whatever they are doing.
Fear Of Missing Out
Young adults (18-25 years) spend a large part of their free time on social media. Most of them use social media to stay in touch with others or simply because they like it. Boredom, the Fear Of Missing Out (known as FOMO) and following what others are doing are reasons young adults spend a big part of their time on social media. Whether that’s on Facebook, Instagram, Snapchat or one of the other social media platforms.
It doesn’t matter where you are, if you’re in the train, a restaurant, at school or at work, everyone is looking at their phone. The youngest generation can’t even imagine talking to a random person in the streets.
As with everything, social media offers benefits – it makes it super easy to stay in touch with friends or family members who live far away. But there are also negative effects, social media has a negative influencer on a good night’s sleep, school and work performance, next to a decreased self-image. Doesn’t sound too good, does it? We all know most of us show their best life on social media, although we know this, we still have the feeling that others have a more interesting life.
Authenticity is important
We do see a shift in this with regard to influencers, young adults appreciate it when someone comes across as authentic and real. Keep that in mind when starting your next influencer marketing campaign.
