At Influencer Agency we are a big fan of nano- and micro influencers, who have under 10.000 and 50.000 followers. At first, you might have a feeling that it is more beneficial to partner up with the big boys, but this is not necessarily the case.
We see a rise of the micro influencer, as the results can be very impactful. Many micro influencers focus on a niche (e.g. fashion, fitness, food) and are very passionate and knowledgeable about their niche. They often have a very strong and active relationship with their followers. Engagement rates are regularly higher compared to influencers with a greater following, some even state that “micro influencers are the most engaging humans on the internet”. Their audience is very adaptive to content coming from their hand, they take their recommendations (potentially your product/service!) very seriously.
How much do influencers charge per post?
How much is charged per post varies from $ 5 to $ 1 million. As they come in all shapes and sizes and with varying levels of influence it is very difficult to say something about charge per post. A rule of thumb; in general we can state that the more followers, the more you will be charged per post. But this is not always the case, other factors that could be of influence next to the number of followers are;
- Engagement rate – what is the percentage of followers that generally engages with their posts?
- Social presence – how many posts do they post per day/week?
- How often do they mention brands – if an influencer recommends products / services on a daily basis, their recommendations will probably have less effect for your brand than if an influencer is very selective with recommending products / services.
The good news is that almost any brand can afford to start with influencer marketing, precisely because of the huge difference between charge per post.