social media marketing

Social media marketing (SMM) for brands

Influencer Marketing Agencies know that social media marketing can be a very powerful way for brands of all sizes to reach both prospects and customers. It’s highly likely that your customers are already interacting with brands through social media, if they’re not talking directly to your audience through social platforms like Facebook, Twitter, Instagram, Snapchat and Pinterest, you might be missing out!

Good marketing on social media can bring amazing success to your brand, creating devoted brand ambassadors and even driving traffics, leads and sales.

What is social media marketing (SMM)?

Social media marketing, also known as SMM, is a type of internet marketing that is al about creating and sharing content on social media platforms in order to achieve your KPIs. Social media marketing includes activities such as posting text, images, videos, and any other content that possibly drives audience engagement.

Social media marketing plan

Before you start creating a social media marketing campaign, consider your business’s KPIs. Beginning with a social media marketing campaign without a social media strategy in mind is far from a good idea.

Advantages of social media marketing

Social media marketing can help your brand with various goals, such as:

  • Increasing your website traffic
  • Grow conversions
  • Raising brand awareness
  • Generating a brand identity and (hopefully) positive brand association
  • Improving communication and interaction with target audiences

Social media marketing tips

More than ready to get started with marketing on social media? Here are some tips!

  • Social Media Content Planning— As discussed before, building a social media marketing plan is essential.
  • Content is key — As with other types of online marketing, content is leading when it comes to social media marketing.
  • Consistency – your brands identity, whatever it is, should stay consistent.

Tracking with Google Analytics

It’s going to be hard to determine the success of your social media marketing strategies without tracking anything. Google Analytics is an amazing tool that helps you measure your most successful social media marketing techniques, and determine which strategies are better off discarded.

Make sure you attach UTM tags to your social media marketing campaigns so that you can correctly monitor them. And be sure to take a look at the analytics within each social platform to gain even more insight into which of your content is performing the best.


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