Influence is definitely not gained overnight. It’s hard work, it requires passion, and outstanding relationship skills. Influencers know how to grow an audience and engage with an audience. Use their knowledge to get the most out of your influencer marketing campaign!
Influencers undoubtedly know their audience better than you do. They know what types of posts get the most engagement; give them at least some creative freedom. Sometimes all that an influencer needs is a campaign brief and recurring reviews to ensure everything is going according to plan.
As with other campaigns, storytelling can have a huge impact on the success of an influencer marketing campaign. When ideas and thoughts are organized people understand it betters and find it easier to relate.
Listen to the influencer
Don’t see an influencer as a share or post tool. Involve them in more than creative content creation. Listen to their suggestions, they’ve probably worked with many brands, they know what does and doesn’t work.
It’s not only about followers
We can’t emphasis this one enough. Don’t just look at the number of followers. What is more important than the number of followers is the relationship an influencer has with their audience. Choose quality of quantity.
Spend your budget wisely
In other words, let us spend your budget wisely. We negotiate with the influencer about prices and rates.
Make it look natural
Influencer marketing works, among other things because it is perceived as authentic. That’s why it is so important to make your influencer marketing campaign look as if it’s not an influencer marketing campaign. Let the influencer talk about your brand based on their story, not only your brand story.
Execution is key
For any brand, it can be quite hard to execute and set up an influencer campaign. But if it’s done the right way it can be very beneficial to your brand. According to various studies customers that buy a product or service following the tip of an influencer spend more and are more loyal to your brand.
Excited about starting with influencer marketing? Don’t hesitate to contact us!