Do you still remember the days where we didn’t have Internet and social media? If you do, you probably agree that it has changed your life. And it has also changed the marketing and advertising industry.
Nowadays, a strong social media presence is sometimes worth more and is cheaper than traditional advertising space, and the role influencers have continued to increase. Every single influencer is extremely powerful in his or her industry and guides not only their audience’s attention but also influences trust. It has become crucial to add influencer marketing to your marketing strategy in order to be effective. We’ll show you why in this article via several questions a lot of our customers have.
Who exactly are influencers?
Influencers are social media users with a great number of followers; they are recognized and respected within their industry. Influencers can be found on all social media platforms, from YouTube to blogs, from Instagram to Facebook etcetera. Brands collaborate with influencers because it takes them too much time themselves to build an audience online and try to convert them into customers. Influencers already have your audience’s attention.
Why should a brand participate in influencer marketing?
Influencer marketing adds to your marketing strategy
There is a reason more and more brands are engaging with industry influencers. Simply stated: influencer marketing works. More traditional types of advertising are easy to block out, for example via Adblock (a browser extension). Naturally, you still want to reach potential customers that are using Adblock or some other tool to block out your ads. Here, influencers can be a huge help.
Word-of-mouth advertising x100
Word-of-mouth advertising (WOM advertising), also known as word of mouth marketing, is the method of actively influencing and also encouraging organic word of mouth discussion about your brand. Via just one influencer you’re able to generate mass word-of-mouth advertising.
Influencers create unique high quality content
Never underestimate the importance of unique high quality content. Your potential customers expect you to provide good content. Influencers know how to create good content, the main reason why they have such a big number of followers is because of the content they provide. This is their expertise par excellence.