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What do influencer marketing agencies do?

Good one, what do we do? First, let’s make a distinction between an influencer marketing agency and an influencer marketing platform. Two terms, you’ve probably heard before. There are similarities, but also many differences between the two. What are the differences? How are influencer marketing agencies different from influencer marketing platforms? And what do we do?

Why use an influencer agency?

Influencer marketing platform

An influencer marketing platform is a tool / software that will help brands find a relevant influencer, and then to plan, implement, launch, and manage the campaigns themselves. Using a platform over an agency might save you money, but not time.

Influencer marketing agency

The main advantages of working with an influencer marketing agency over an influencer marketing platform is that it allow brands to work with any influencer, no matter the reach, social media platform they are on, their size or affiliations.

How do influencer marketing agencies make money?

Influencer marketing agencies make money exactly the same as conventional marketing agencies. Generally we work with a monthly management fee for executing all your influencer marketing campaigns or with a % fee on influencers for a specific campaign.

Influencer marketing & costs

You’ve probably worked with digital marketing agencies before where fixed fees are not really a thing. We do not offer a standard product or service, every influencer marketing campaign is fully customized, depending on the wishes of our customers we will make up a quote.

Global influencer agency services

Influencer Agency is a global influencer agency. Depending on your brand’s goals and core audience we strategize, create and execute a tailor fit campaign. We offer a variety of services, including:

  1. Creation of an influencer marketing strategy
    This strategy can be a one time partnership, but also long term cooperation. Brands start to look more towards longer-term cooperation with influencers in order to carry out an authentic and consistent story to the audience.
  2. Influencer identification
    Finding the relevant influencer for your brand can be a very long, and very time consuming process. Especially when it is not your area of expertise. It is ours; this is what we do, day after day, week after week, and year after year.
  3. Content creation in collaboration with the influencer
    At the end of the day the influencer knows their audience best, they want to make sure that the content is enjoyable, while also presenting a product that they believe in. If it’s not, followers are not going to pick it up.
  4. Execution of the influencer marketing campaign
    We will be there from start to end, from identification to reporting on the campaign.

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