What is an influencer?

Let’s look at the definition of both influencer and marketing independently to better understand the term influencer and influencer marketing.

Influencer: someone who has an effect on the character, development, or behavior of someone or something.
Marketing: the business of promoting and selling products or service.

Influencer marketing is when someone uses their unique relationship with their audience to broadcast a brand message for marketing purposes: corporate communication, selling a product, advertising some services, and launching a new concept etcetera. Influencer marketing is versatile: for every consumer there is a niche and for every niche, there are influencers.

Influencer marketing may sound new to you, but it isn’t new at all. It has been around for a long time, we have just been defining it differently, we have been calling it celebrity endorsement.

As with celebrity endorsement, via an influencer, brands are able to reach consumers that are beyond the brand’s owned media channels and sphere of influence. The uniqueness of the promotional content that is often created by the influencer him/herself, this makes it different from traditional advertising (simply buying ad space).

Although many brands associate influencer marketing with Instagram, this is just one of many media networks used. Other social media platforms are; Facebook, YouTube, Twitter, Tumblr, Snapchat, LinkedIn, Pinterest and blogs.

Even if you are confused about influencer marketing, do not let it get in your way. You have probably seen it in action many times.

Instagram influencer definition

An Instagram influencer is exactly what you think it is; it is an influencer that is active and has a following on the social media platform Instagram. Currently the most popular platform for influencer marketing.

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