Previously, at Influencer Agency we’ve talked about how to work with Instagram influencers, top 15 industries for influencer marketing on Instagram, and how to share links on Instagram, but we haven’t talked about the definition of an Instagram influencer yet.
What is an Instagram influencer?
The meaning of Instagram influencers are Instagram users with established credibility, a large number of followers and preferably high engagement rates. Instagram influencers have the ability to persuade their audience to do or buy something because of their authenticity and trustworthiness.
What is an Instagram influencer? What do Instagram influencers do? Why should you hire an Instagram influencer?
In short, Instagram influencers have the power to influence your target audience to buy your product or service. Why? People trust influencer more than brands.
Buying decision can be influenced on Instagram via product placements, recommendations or reviews, tagged products, and other subtle and sometimes not so subtle tactics. With Instagram influencers, influence is relative; the number of followers, engagement rate, and several other aspects are different for every industry. Influence is hard to define, reason why it’s a good idea to hire an influencer agency when starting your first influencer marketing campaign.
Numbers are just numbers, the real power of influencer marketing is a combination of both trust and engagement. Do not confuse the definition between a popular Instagram users and a real influencer. Ask yourself, what are the odds that a follower will take the influencers advice? This is super important because that’s what you’re result depends on.
There are some basic ‘rules’ you should keep in mind when looking for the perfect influencer for your brand.
- Make sure the Instagram influencer aligns with your brand
- Find an Instagram influencer with high engagement rates and loyal followers
- As with most things in life, quality is more important than quality
- Contextual alignment is as important as the influencer aligning with your brand. A vegan Instagrammer is not a good fit if you’re a burger business 😉
- Authenticity is key, people don’t like to be fooled
Remember, and never forget: the success of your Instagram influencer campaign is rooted in trust. Keep it real. Not sure where to start? Let us help you!